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Working on the Dubai International Film Festival is as exhilarating as it is exhausting. My main role has been to manage real-time updates from the festival, i.e. live-tweet /Facebook from the event as much as possible. Fun, eh? Anyhoo, with a million things happening at the same time, my responsibilities extended into doing anything needed [...]

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If you haven’t read, or at least heard of Freakonomics — shame on you. In a nutshell, as put perfectly by the AP, Freakonomics is a book where the authors “crunch numbers about mundane topics to reveal interesting, unexpected conclusions”. For example: What do school teachers and sumo wrestlers have in common? Why do drug [...]

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Those of you who missed the first Dubai Twestival (@dubaitwestival) that happened earlier this year, make sure you don’t miss the next one! The Twestival is a global event that unites people on Twitter for  good cause. Local editions of this concept will be held in over 200 countries from September 10-13. Here are Dubai [...]

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This weekend I had the privilege of meeting with someone who has my (newly recognised) dream job. Lakshmi Pratury, former marketer, venture capitalist, and social entreprenuer, now works for TED – one of the best organisations on this planet, dedicated to bringing spectacular people together to change the world. Those of you who are not [...]

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Here’s a pic of me in action at Ad Women Middle East. Yikes, I need to practice not closing my eyes when I speak. BTW, I’m not disgruntled; just super-emphasizing a point I was trying to make. I think. Anyhoo. For those of you who are interested, the presentation slides from my talk are now [...]

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Those of you who complain that in Dubai people do not get together to have meaningful conversations, stop complaining and make sure you go to BarCamp. Yes, one’s happening in the UAE! For those who are not familiar with the concept, it’s an informal gathering of people at an event where the substance of the [...]

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My blogging hiatus for the last month or so has been the result of long office hours, and extreme repulsion to my laptop when I get home. When I was a blogger I wrote about 70 posts a month, so perhaps I’m also a bit blogged-out. Today I woke up with an ardent need get [...]

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Those of you who missed the recent Ryan Air social media engagement blunder can read about it here. Basically, a web developer called Jason Roe found a flaw in Ryan Air’s website which allowed customers to book a flight for £ zero. He blogged about it and Ryan Air lost the plot in their reply, [...]

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Today was the first day of IIR‘s New Media Conference in Dubai, and I must say, for how new the industry is, and for how little information there is about online trends and demographics for the EMEA region, the gathering was certainly insightful. There was an interesting mix of people: communication agencies, MEPRA, known local [...]

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Back

The last few weeks have been a bit crazy. Moving from Madrid to Dubai, and spending time in Mumbai before getting Dubai, didn’t leave me with any time to blog. I arrived last night to Dubai from Mumbai after a crazy week there. Am already at my new work. It’s all happened so quickly that [...]

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